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Apple Music reaches 60 million subscribers

But 60 million is far from Spotify’s 100 million subscribers

Apple senior vice president Eddy Cue says Apple Music has reached 60 million subscribers. This milestone adds 10 million more subscribers to the last known figure, which was still around 50 million as of April. At the time, Apple Music was reported as having more listeners than Spotify in the US. However, Spotify has 100 million subscribers worldwide.

Apple is rapidly increasing subscriber numbers over the past months. It slashed prices in India, offered free music streaming with American Airlines, and hooked Shazam users up with free Apple Music trials after the Grammy Awards.